SiteLink Social Media

Social media has become the fastest-growing budget in the marketing arsenal. While there is still much to debate about how to measure and manage the ROI on social, one thing is clear: consumers have become active participants in the brand-building process. Retweets work at speeds much faster than the rollout of a global marketing campaign. Everyone has become a player, producer, director and distributor.

Every piece of content should be as long as it takes to convey the message, and no longer. The following statistics where created by SumAll + Buffer.

Twitter Tweets

71-100 Characters – Tweets shorter than 100 characters have a 71% higher engagement rate.

Facebook Posts

40 Characters – Posts with 40 characters receive 86% more engagement than posts with a higher character count.

Google+ Posts

60 Characters – If your Google+ headline can’t be contained in one line, your first sentence must be a gripping teaser to get people to read more.

LinkedIn Posts

25 Words – If you’re marketing to businesses, write a 16-25 word post. If you’re marketing to consumers, though, a 21-25 word post would get the most shares.

Number of Hashtags

6 Characters – Don’t use spaces or special characters, don’t start with or only use numbers, and be careful with using slang.