SiteLink Writing

Blog Headlines

6 Words – Only the first 3 words and the last 3 words of a headline tend to be read. Rather than worrying about length, you should focus on making every word count.

Opening Paragraph

40 – 55 Characters – Opening paragraphs with larger fonts and fewer characters per line make it easier for the reader to focus and jump quickly from one line to the next. If the reader reads the opening paragraph they are more likely to continue reading the entire blog post.

Blog Post Length

1,600 – 2,000 Words – Overall, 74% of posts that are read are under 3 minutes long and 94% are under 6 minutes long. For SEO purposes, Google gives more pull towards blogs that are 1,600 – 2,000 words in length.