SiteLink Colors

Color is used to evoke emotion and express personality. It stimulates brand association and accelerates differentiation. In sequence of visual perception, the brain reads color after it registers shape and before it reads content.

SiteLink Blue

We are more than just blue, we are SiteLink blue.

Our official corporate color was a fairly easy decision. Blue is typically associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. It is the color we use when we represent our corporate brand.

Corporate Colors

Our primary colors are the colors that are most closely associated with our brand — blue, dark grey and white.

When printing non-CMYK, use the appropriate Pantone color for the type of paper (Coated or Uncoated.) NOTE: Coated paper makes grey Pantone 426 C too dark, which is why Pantone 425 C is used.

Secondary Colors

Secondary colors are specifically chosen to coordinate with blue. Use secondary colors as tints, overlays, and gradients for more depth and variation.