SiteLink Typography
Typography is a core building block of an effective identity program. Companies like Apple, Mercedes-Benz and Citi are immediately recognizable in great part due to the distinctive and consistent typography style that is used with intelligence and purpose throughout thousands of application over time.
Keeping a consistent typography is all about keeping things rememberable. When you do branding well enough, you could remove the logo and name from your branded materials and people would still know it's you. What company do you think about when you see the tag line below?
open happiness
SiteLink Typography
Website Fonts
The SiteLink website uses three font types to bring contrast and attention to different elements on each page.
Content Body
The base font family used on the SiteLink website is Helvetica Neue.
The quick brown fox jumps over the lazy dog
Content Headlines
There are two font families used on the website for headlines, Open Sans (H1, H3, H5 & H6) and Lato (H2 & H4).